“Content is the king” as rightly said by Bill Gates and it is increasingly working its way to the forefront of all digital marketing strategies.
Content is the fuel that should drive your Internet marketing strategy. By creating valuable, high-quality content that’s targeted at specific, well-defined audiences, you’ll do more than attracting visitors to your website: You’ll attract the right visitors, who are likely to convert into leads (and customers).
What’s more?
Content will help considerably with your website’s SEO. Creating and distributing content is the best way to earn those valuable inbound links that can boost your search rankings and help improve your website’s discoverability.
So, why is CONTENT King?
- It’s great for SEO
- Encourages engagement
- Generates new leads and sales
- Adds value to your product/service
- Increases traffic
Let’s start with blogging:
A blog makes your website more dynamic by automatically injecting new content every time an article is published. Search engines reward higher rankings to websites that consistently add fresh content, and these higher rankings translate into new visitors and leads for your business. When blogging, take off your hat as a business owner or marketing manager and try to think like a magazine publisher.
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